By Steven Van Belleghem
Packed with worldwide examples from agencies that experience effectively remodeled their purchaser relationships, corresponding to Amazon, Toyota, ING, Coolblue, Nike and Starbucks, whilst electronic turns into Human provides a transparent version that businesses can simply enforce to combine an emotional layer into their electronic approach. This advisor to combining of a business's most vital resources - its humans and its electronic strengths - covers the newest matters in electronic advertising and marketing and shopper adventure administration, together with omnichannel and multichannel studies, significant facts and predictive analytics, privateness issues, buyer collaboration (ie crowdsourcing) and more.
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When Digital Becomes Human: The Transformation of Customer Relationships by Steven Van Belleghem