The Strategic Storyteller: Content Marketing in the Age of - download pdf or read online

By Alexander Jutkowitz

ISBN-10: 1119345111

ISBN-13: 9781119345114

The global wishes extra storytellers.

Storytelling is an inherently cutting edge activity.

When agencies locate their most sensible tales and inform them to the realm, they’re not just construction a name, they are flexing an identical muscle groups that permit them to pivot fast round difficulty or chance, and remedy difficulties extra creatively.

For participants, crafting tales is the first manner we will make feel of the realm and our position in it.

The Strategic Storyteller is a accomplished, useful consultant to transformative storytelling. In its pages you'll learn the way to:

  • Tap into your and your organization's designated assets of ask yourself, knowledge, and delight
  • Boost person and collective creativity
  • Understand the storytelling recommendations in the back of a few of the world’s strongest brands
  • Unlock the secrets and techniques of the nice strategic storytellers of the past
  • Build a spot the place your tales can reside online
  • Distribute tales so that they have endurance and achieve within the electronic age
  • Convene audiences by way of going past demographic stereotypes and tapping into enduring human needs
  • Understand how unshakable reputations are outfitted out of news that gather over time

 

Sooner or later we all could be requested to inform tales during our specialist lives. we are going to be requested to make a case for ourselves, our paintings, our businesses, and our destiny. The Strategic Storyteller tells you how.

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The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer by Alexander Jutkowitz


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