Download e-book for kindle: The Customer-Driven Playbook: Converting Customer Feedback by Travis Lowdermilk,Jessica Rich

By Travis Lowdermilk,Jessica Rich

ISBN-10: 149198127X

ISBN-13: 9781491981276

Despite the extensive reputation of Lean methods and customer-development thoughts, many product groups nonetheless have hassle placing those rules into significant motion. That’s the place The Customer-Driven Playbook is available in. This functional advisor presents a whole end-to-end procedure to help you comprehend clients, establish their difficulties, conceptualize new principles, and create outstanding items they’ll love.

To construct profitable items, you must continuously try your assumptions approximately your consumers and the goods you construct. This e-book indicates crew leads, researchers, designers, and bosses the way to use the speculation development Framework (HPF) to formulate, scan with, and make feel of severe purchaser and product assumptions at each level. With important guidance, real-world examples, and whole courses, you’ll fast tips on how to flip Lean idea into action.

  • Collect and formulate your assumptions into hypotheses that may be confirmed to free up significant insights
  • Conduct experiments to create a continuing cadence of learning
  • Derive styles and that means from the suggestions you’ve gathered from customers
  • Improve your self assurance whilst making strategic enterprise and product decisions
  • Track the development of your assumptions, hypotheses, early rules, innovations, and product positive aspects with step by step playbooks
  • Improve shopper pride through making a constant suggestions loop

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The Customer-Driven Playbook: Converting Customer Feedback into Successful Products by Travis Lowdermilk,Jessica Rich


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