Download e-book for kindle: Made in Korea: Chung Ju Yung and the Rise of Hyundai by Richard M. Steers

By Richard M. Steers

ISBN-10: 0415920507

ISBN-13: 9780415920506

American company folklore is awash with the adventures of profitable marketers. nonetheless, every one of these tales are approximately american citizens, neglecting vital and brave marketers from different international locations. Made in Korea recounts the tale of the way Chung Ju Yung rose from poverty to construct one of many world's biggest and so much winning development empires - Hyundai - via a mix of artistic considering, tenacity, timing, political talents, and a enterprise approach that few rivals ever understood. Chung entered the shipbuilding enterprise with out adventure and went directly to create the world's greatest shipyard. He begun making cars whilst international specialists unanimously envisioned he might fail, and he began an international building corporation that has equipped a few of state-of-the-art maximum architectural wonders. He even confident the overseas Olympic Committee to choose South Korea over Japan because the web site for the hugely profitable 1988 Olympics. not like so much CEO's of significant businesses, Chung has constantly most well liked the corporate of his staff to that of the worldwide government elite. labor, creativity and a ability to by no means surrender - this can be the essence of Chung's existence. In each one of his ventures, he exhibited a sheer decision to prevail, whatever the stumbling blocks, and he labored tirelessly to instil this force in all of his staff. Even this day, within the midst of Korea's worst monetary hindrance in over 4 many years, Chung's corporation is busy enforcing plans to turn out to be an even more desirable contender on this planet financial system. Illustrated with 32 pages of color pictures now not formerly obvious within the West, together with photographs of Chung's contemporary historical stopover at to North Korea in 1998, Made in Korea takes inventory of Chung's complete existence, highlighting either his contributions to society and the teachings his paintings can train to aspiring entrepreneurs.

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Made in Korea: Chung Ju Yung and the Rise of Hyundai by Richard M. Steers


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