Download e-book for iPad: Levi Strauss: The Man Who Gave Blue Jeans to the World by Lynn Downey

By Lynn Downey

Blue denims are globally cherished and quintessentially American. They characterize every little thing from the outdated West to the hippie counter-culture; each person from motor vehicle mechanics to high-fashion versions wears denims. And no identify is extra linked to blue denims than Levi Strauss & Co., the author of this vintage American garment.

As a tender guy Levi Strauss left his domestic in Germany and immigrated to the US. He made his strategy to San Francisco and by way of 1853 had all started his corporation. quickly he was once a number one businessman in a transforming into advertisement urban that was once commencing to impact the remainder of the state. Family-centered and deeply rooted in his Jewish religion, Strauss was once the hub of a wheel whose spokes reached into approximately each element of yankee tradition: company, philanthropy, politics, immigration, transportation, schooling, and fashion.

But regardless of growing an American icon, Levi Strauss is a secret. Little is understood in regards to the guy, and the generally circulated “facts” approximately his lifestyles are steeped in mythology. during this first full-length biography, Lynn Downey units the list immediately approximately this really good businessman. Strauss’s lifestyles was once the vintage American good fortune tale, choked with classes approximately craft and integrity, management and innovation.

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Levi Strauss: The Man Who Gave Blue Jeans to the World by Lynn Downey PDF

Blue denims are globally loved and quintessentially American. They represent every little thing from the outdated West to the hippie counter-culture; every person from motor vehicle mechanics to high-fashion versions wears denims. And no identify is extra linked to blue denims than Levi Strauss & Co. , the writer of this vintage American garment.

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Levi Strauss: The Man Who Gave Blue Jeans to the World by Lynn Downey


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