By Sam Gennawey,Bob McLain,Robert A. Finkelstein
Jay Stein Builds a greater Mousetrap
After years of sitting fats and satisfied atop the subject matter park totem pole, Mickey Mouse came upon an incredible cat in his yard named Jay Stein. opposed to stiff odds, company politics, and fierce competition from Michael Eisner's Disney, Jay Stein based common Studios Florida. this can be how he did it.
Starting within the mailroom of MCA (now NBCUniversal), the place his tasks incorporated offering messages to stars like Alfred Hitchcock and Ronald Reagan, Jay Stein quickly came upon himself in command of the common Studio journey, reporting on to MCA chairman Lew Wasserman. He turned a prepared observer of what Walt Disney had complete in Disneyland—and how sooner or later he may perhaps do even better.
That day got here whilst Wasserman gave Jay the go-ahead to construct a common subject matter park in Orlando, Florida. With support from Steven Spielberg, Jay set to work, in Jay variety: no excuses, no retreats, no mess ups. regardless of Disney's relentless makes an attempt to sabotage the venture, and ruinous infighting between participants of his personal crew, Jay didn't provide up.
When the hot topic park opened in 1990, it was once jam-packed with Jay's patented "JayBangs"—rides and sights that shocked, stunned, and shocked site visitors, dousing them with water, blasting them with air, warmth, or chilly, and giving them what the Disney parks of that point lacked: worry and visceral delight.
It was once beating Michael Eisner at his personal online game. It used to be catching Mickey in a seize he could not aw-shucks his method out of. It used to be Jay Stein's triumph. however the guy who went from providing messages to construction subject matter parks wasn't performed yet...
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Extra resources for JayBangs: How Jay Stein, MCA, & Universal Invented the Modern Theme Park and Beat Disney at Its Own Game
JayBangs: How Jay Stein, MCA, & Universal Invented the Modern Theme Park and Beat Disney at Its Own Game by Sam Gennawey,Bob McLain,Robert A. Finkelstein