Download PDF by Friðrik Larsen: Energy Branding: Harnessing Consumer Power

By Friðrik Larsen

ISBN-10: 3319571974

ISBN-13: 9783319571973

Demonstrating the potential for development powerful manufacturers within the power zone, this publication explores the demanding situations of moving the notion of strength from a commodity enterprise right into a client model. power providers are more and more being met with skepticism, indicating the necessity for a better specialize in advertising and marketing and branding within the power undefined. the writer examines either views of strength as a commodity company and a shopper model, in addition to the notion of strength shoppers throughout Europe. themes mentioned comprise eco-friendly strength, the liberalisation of the electrical energy undefined, and the connection among shoppers and bosses within the power industry. one of many first of its variety, this booklet deals a different and cutting edge examine of the advance of branding within the strength undefined, and sheds mild on destiny advertising strategies.

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Energy Branding: Harnessing Consumer Power by Friðrik Larsen

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