Read e-book online Effective CRM using Predictive Analytics PDF

By Antonios Chorianopoulos

ISBN-10: 1119011558

ISBN-13: 9781119011552

A step by step advisor to info mining purposes in CRM.

Following a instruction manual process, this publication bridges the distance among analytics and their use in daily advertising, offering advice on fixing actual company difficulties utilizing info mining techniques.

The ebook is equipped into 3 components. half one presents a methodological roadmap, protecting either the company and the technical elements. the information mining strategy is gifted intimately in addition to particular instructions for the improvement of optimized acquisition, go/ deep/ up promoting and retention campaigns, in addition to potent patron segmentation schemes.

In half , probably the most priceless facts mining algorithms are defined in an easy and accomplished means for enterprise clients without technical expertise.

Part 3 is filled with genuine global case stories which hire using 3 top information mining instruments: IBM SPSS Modeler, RapidMiner and information Mining for Excel.  Case experiences from industries together with banking, retail and telecommunications are awarded intimately in order to function templates for constructing comparable applications.

 

Key Features:

 

  • Includes various real-world case experiences that are provided step-by-step, demystifying the use of facts mining types and clarifying the entire methodological issues.

 

  • Topics are provided with using 3 top info mining instruments: IBM SPSS Modeler, RapidMiner and information Mining for Excel.

 

  • Accompanied via an internet site that includes fabric from each one case learn, together with datasets and proper code.

 

 

Combining info mining and company wisdom, this useful booklet presents the entire worthwhile info for designing, developing, executing and deploying facts mining options in CRM. 

 

Effective CRM utilizing Predictive Analytics will gain info mining practitioners and specialists, information analysts, statisticians, and CRM officers.  The ebook can be necessary to teachers and scholars attracted to utilized facts mining.

 

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Effective CRM using Predictive Analytics by Antonios Chorianopoulos


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