New PDF release: Customer Engagement Marketing

By Robert W. Palmatier,V. Kumar,Colleen M. Harmeling

ISBN-10: 3319619845

ISBN-13: 9783319619842

This booklet presents a synthesis of study views on consumer engagement via a suite of chapters from concept leaders. It identifies state of the art metrics for shooting and measuring client engagement and highlights most sensible practices in enforcing patron engagement advertising concepts. Responding to the speedily altering enterprise panorama the place shoppers are extra attached, obtainable, and expert than ever ahead of, many businesses are making an investment in patron engagement advertising. The e-book will attract teachers, practitioners, experts, and executives trying to enhance shopper engagement.  

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Customer Engagement Marketing by Robert W. Palmatier,V. Kumar,Colleen M. Harmeling


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