Download e-book for iPad: Customer-Centric Marketing: Supporting Sustainability in the by Neil Richardson,Jon James,Neil Kelley

By Neil Richardson,Jon James,Neil Kelley

ISBN-10: 074947209X

ISBN-13: 9780749472092

ISBN-10: 0749479019

ISBN-13: 9780749479015

of the main parallel demanding situations dealing with companies this day are the best way to adapt to the adjustments of fast moving, fragmenting markets and the way to develop a enterprise while accomplishing recognisably sustainable practices. it isn't adequate to simply be sustainable, it truly is approximately speaking it and getting the buyer concerned with the message. Customer-Centric advertising indicates readers how sustainable improvement practices and electronic advertising suggestions paintings clearly jointly so as to add worth, resulting in greater purchaser delight, greater expert relationships and elevated effectiveness.

Ideal for senior advertising and marketing execs and scholars on electronic advertising or business plan modules who desire to utilise the advantages of sustainable improvement and kinds of electronic advertising, this obtainable and instantly to-the-point e-book makes use of case experiences to teach how the promoting theories and instruments paintings in real enterprise eventualities. Customer-Centric advertising and marketing covers modern matters equivalent to the expanding use of cellular, QR codes and social community websites for shoppers attracted to moral, environmental and sustainable marketing.

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Customer-Centric Marketing: Supporting Sustainability in the Digital Age by Neil Richardson,Jon James,Neil Kelley


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