By Richard S Ssebaggala
The Fish Rots from the top is necessary since it makes an attempt to process the age-old problem of shopper relatives administration from an African standpoint – in particular through illustrating that a part of the matter is with reduce and paste education courses in addition to uploading actual exertions and criteria that pay constrained heed to the cultural mores of the natives.
The Fish Rots from the top is critical since it recognizes that by the point the buyer encounters unsatisfactory carrier, the matter already lies somewhere else – with administration. there's not anything new approximately this; what's new is admitting it in an African atmosphere the place it really is consistently assumed that to speculate funds in developing a company signifies that one is the landlord of all wisdom.
This publication not just sheds gentle at the factors (often unseen) of negative customer support, but in addition most sensible perform and sensible ideas. all of the case experiences within the e-book are from the writer’s own event which supplies the ebook the authority and authenticity of a local observer.
This is a ebook meant for choice makers, managers, marketers, human assets practitioners, an individual learning management and/or client courting administration and people already suffering from tips to increase possible intractable customer support criteria in companies which are already up and running.